Under Online Reputation Management, an organisation works to build a positive online portray of itself, which shall trail potential customers and generate better business engagements.
An Online Reputation ropes in not only your day-to-day business activities but also your brand awareness, social footprints, public reviews and what not.
There are 93% chances that whenever folks encounter an unfamiliar organisation’s name, they’ll – “Google it!” And to ensure that your organisation’s search result is as impressive as you want it to be, you ought to scale up Search Engine Reputation.
Short and easy webpage titles, regular update of information, meaningful content, genuine location maps, fast loading pages and appropriate tags are a few among the best practices to maintain a healthy relation with search engines.
Just like Google or any other search engine, people also crawl through your website, social media pages, reviews and even your product’s “#Hate Pages” to have a bird’s eye view of –
-What you do?
-How do you manage your stuff?
-And most critically, what does the end-users think of you as a brand?
Here’s when your organisation’s social media pages help. An active, interactive and supportive social media accounts cater a larger customer base. Twitter is the best example for raising a red flag against an organisation’s bad behaviour. How an organisation reacts to online criticism is the real game changer. Prompt, empathetic and effective social comments leaves a long-lasting mark on your user’s mind.
A happy user-base gives away happy reviews. Portals such as Glassdoor and MouthShut specifically allow anonymous users to review and rate your organisation’s work and management.
Online Reputation Management is indeed the key ingredient in the making of a healthy business ecosystem.