If your business is directly proportional to the active percentage of traffic on your web page(s), then you cannot afford to have negative links attached to your web location.
Negative links are those webpages on the internet which consist of false, defamatory and bad content against the profile of an individual or an organisation. They can be in any form, viz. hatred blogs, articles, comments, slanderous videos, images, fake criminal record sheets, social media #HatePages, negative reviews, or twin profile pages spreading spammy and derogatory remarks about the organisation.
Once these links are accessible over Google, Bing or any other search engine, you lose out on making that “first-powerful-impression” on anyone who’s looking for your organisation over the net. Thus, also referred as Negative SEO.
But chances are that these negative links might be placed well behind the good ones.
Then let’s clarify, search engines won’t grant you any such chance!
In fact, Google and other search engines are blessed with a human-like algorithm to make choices, wherein their brain forcibly attracts the negative links way before the positive ones. This results in ranking the negative links well-above and mostly at the very top, pushing the quality content to the second or even the third page of the search result.
And who can evaluate the worth of positive, appreciable flow of online content better than an online business service whose ROI suffers a quake by losing even a single search rank.
Negative Links- Possible to wipe-off?
Though washing off negative links is not done as easily as they stain your online reputation and market, but it is still possible. But this requires proficient knowledge about everything related to the making of a website. Here’s a few tips-
Put your basics in line first. Learn about Meta tags, Title Tags, H1 tags which constitute the topmost space in your website- html head area. Both On-page and Off-page SEO tricks, search engine policies for link addition and removal among others.
Load your website with quality, mindful content. Bulk of negative links are fought with bulk of fresh, positive links. Once the search engine crawls through the new, good quality content, it gradually starts reacting by pushing them up through the dark material.
Hunt for negative keywords associated with your organisation’s name or news. If the top keywords in the search drop down shows more of these words – “scam”, “phishing” or “complaint” – its time you buck up your content strategy.
Spending a huge fortune on your website’s SEO is a smart investment but if you’re not investing in removing the uninvited Negative SEO, then you’re not smart enough.