Putting across your word to millions of users through the internet can be a tough job, especially when you’re competing with approximately 5.5 million websites at a time.
SEO or Search Engine Optimization was thus introduced to assist websites in ranking over the first few pages of a search engine(s), without approaching paid advertisement mediums.
How does SEO work?
In lieu of claiming a seat among the top few web results, a website ought to be in the good books of a search engine(s). For it is a search engine that becomes the direct corridor of interaction between a website and its potential users.
Every search engine applies its own set of algorithms to judge the credibility and worthiness of a website. A quick insight into these algorithms-
Once on board, a website is coherently trolled by a search engine, mapping its history and nature of activities.
A website’s ‘Content’ acts as the deal maker or breaker; mindful content mashed with the right keywords is the key.
Websites with the correct keywords linked to the correct destinations are mostly preferred
It is equally important for the website to have remarkable social footprints, for search engines also record social popularity.
SEO isn’t an overnight business rather it calls for following the standard practices incessantly, with no defined time period. Only after a lot of genuine hard work- a search engine starts trusting a website and in return fetches “organic” traffic for its future Return on Investment (ROI).