There was a time when organisations had a hard time chasing down their potential customer base, hopping from one location to other. Social Media’s advent thus became a boon.
Now organisations digitally run promotional campaigns by locating their target audience through social media platforms, viz. Facebook, Twitter, Google+ etc.; speeding their brand awareness exponentially, followed by chain of traffic and business engagements.
– This is how we define Social Media Marketing.
However, all social media platforms are not as united as they may appear. The conglomerate of social media platforms is as vast and dynamic as solar system itself.
Mastering every ecosystem is not a question but deciphering the tactics to promote your business over the best few keeps you in the game-
Facebook- Social media giant catering a 2.27 billion monthly active user-base ought to be your first target. Running a paid ad campaign on Facebook can be customised according to your business objective – conversion, promotion, app installations, user-engagement, business connections and what not?
People collectively spend almost 1 billion hours per day on youtube itself. Video advert on Youtube and promotional video content over Twitter, Instagram, Facebook, SnapChat prove a great window to share news about your products and services.
Promotional ads and trends on Twitter has also shown remarkable lead generation in recent times. Posting interactive polls allows you to connect with your user-base, knowing their preferences and taste-buds lets you frame a more practical branding strategy.
Besides, Reddit is also a genuine arena to spread informative guides to your organisation’s working. The “Ask-Me-Anything” or AMA discussions paves a greater insight into the intellectual Reddit market.
Social Media Marketing, done with a mindful blend of content, comments, posts and of course timings can alone stand as the strongest pillar for a successful business plot.